Rob Moore is the Founder of The Rob Moore Foundation. He is an Entrepreneur, Investor, Prolific Podcaster, Author of 6 Amazon and Audible Bestsellers, and two-time Public Speaking World Record Holder. Rob lives and loves entrepreneurship and property investing. He runs several businesses and is the host of two successful podcasts. He lives up to his brand and disrupts as an entrepreneur, with his interests ranging from property development to public speaking and digital media.
Let’s dive right into the episode and learn about Rob’s mission to change the way people think about business.
[00:01 – 06:14] Getting to know Rob
Rob Moore is The Disruptive Entrepreneur. If you don’t know yet what that means, keep on listening because you’re about to in just a few minutes. Rob started out his entrepreneurial journey as a real estate investor when he was just 28 or 27. Fourteen years later this year, he was able to turn that first investment into eight figure companies. Not only that, he’s also written 15 to 16 books and hosts two podcasts with a huge following.
You may think it’s a bit counterintuitive but Rob tells us that he was able to reach this amount of success because to be successful is not really his goal. Instead, it was to be valuable. More about this in this episode as we talk more about Rob’s mindset as an entrepreneur. He shares with us how his mindset evolved from just wanting to make enough money to being able to live out his purpose, his mission. We talk a lot about entrepreneurs having “selfish” motivations versus making themselves useful to their communities, and where one could actually strike a balance between the two.
[06:15 – 13:31] The Disruptive Entrepreneur
According to Rob, being a Disruptive Entrepreneur means shaking up the status quo. It means to think uniquely and creatively so that you’ll be able to solve new problems that your competitors or your market doesn’t know yet that needs solving. With Covid still around and with a lot of businesses struggling, we think that this is a very valuable and vital skill. After all, it’s so much better to be the one to disrupt yourself than to be disrupted by the market, or a competitor, or a virus, right?
So how does one become a Disruptive Entrepreneur? According to Rob, becoming one starts with continually innovating and reinventing yourself. Rob adds that a lot of people think that money in the bank or planning for your pension is security but for him, it is being able to reinvent yourself constantly, the ability to be resourceful. As for how being one worked for his businesses? Rob shares that it’s about enabling his businesses to operate without him or having the growth mindset. For Rob and his business partner, not being actually operationally involved in their businesses is what actually allowed them to avoid bottlenecks and grow it to 10 times its original size! Do you want to know more about being a Disruptive Entrepreneur? You can check out Rob’s same-titled book too!
[13:32 – 28:45] Rob’s Journey
Rob truly has an amazing mindset that enables him to operate his businesses without him while being able to reach and help others at the same time. However, like a lot of other entrepreneurs, things hasn’t always been that way for him. Rob tells us that when he started out as an entrepreneur, his main goal then was just to get out of his £50,000 debt.
But after paying off his debts, Rob’s goals changed from earning five grand a month, to ten grand, eventually owning a Ferrari or a Lamborghini. However, things changed when he realized that in his quest for more and more, he’s never really going to win. “If you want to be a millionaire or a billionaire, no one cares. Unless, of course, you being a millionaire, or a billionaire directly helps them or they want to be what you are. What people care about is that you offer value to them, and that you’re useful,” Rob says. So when he started giving more value to people through his companies instead of being more successful or wealthier, that’s when he was able to truly scale his businesses.
With this mindset, Rob learned to focus more on service, on customer care, on creating a good product, on after care, and this has truly worked wonderfully for him. Aside from finally being able to feel that he’s actually making an impact, Rob was also able to grow his investments to 215 rental units this year.
[28:46 – 33:50] Goals and Principles
One of the things that set successful business from the rest is that they set measurable, achievable goals and actually achieve them. For Rob, he thinks goals are vital. According to him, goals “stop you from being distracted, procrastinating, overwhelmed, and all over the place. They get you on a linear path.”
However, even if we have goals, Rob reminds us that what’s equally important is being flexible enough to pivot and change that goal when you need to. Aside from goals, Rob tells us that having core life principles is great too. He also shares that in the same way that he does his goals, he also writes down how he wants to be known as a person and the difference he wants to make – his principles. Lastly, in the same way that our conversation inspired Rob to write down new principles, I hope listening to it has inspired you too!
As the year ends, I also encourage you to revisit those goals and principles, write down new ones if you want too, and if you were inspired by my conversation with Rob, share this episode to your friends or anyone you think you’d get value out of it so they will be inspired too.
[33:49 – 40:20] The FOCUS FIVE Segment
The FOCUS FIVE are five questions I ask every guest on my show. Keep on listening to find out what book Rob gifts most often; who would he talk to if he can get an hour of any person living or dead, from the past or the present, and why; that one thing he believes but most people will disagree with; his morning routine; and lastly, where are the best places we can connect with him online. (See the links below for Rob’s social media links!)
“It’s important to learn from your mistakes, but I think it’s far better to learn from the mistakes of other people vicariously, so you don’t have to make them yourself.” – Rob Moore
“I think it’s better to disrupt yourself, than to be disrupted by the market, a competitor, or a virus. It’s about staying fresh, continually innovating and reinventing yourself.” – Rob Moore
“I think now more than ever, the ability to reinvent yourself is vital. A lot of people think that money in the bank or a pension is security, I disagree. I think it’s the ability to be resourceful and reinvent yourself constantly.” – Rob Moore
“If you’re wise, you’ll set a lot of goals. And if you’re a proper entrepreneur, you will hit all of them.” – Rob Moore
Resources mentioned in the episode:
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A few last words
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