Today we’re talking a little bit more than mindset, we’re talking about wine and mindset. My guest is Kris Levy. He’s a US army veteran who has just taken his interest and passion for wine and really just run with it and turned it into a very cool digital socially distanced seasonal wine event. At present, Kris is a Wine Branding Coach who specializes in helping wine brands build relationships and communities to increase virtual direct to consumer sales.
Let’s dive right into the episode and learn how Kris’ mindset helped him transition from the Army to the Entrepreneurial Coaching business.
[00:01 – 05:29] Opening Segment
If it’s your first time hearing about a 100% digital and socially-distanced Wine Club, it’s because the concept is really new. Kris doesn’t even have a name for his Wine Club yet. He started this club because he’s been trying to figure out his niche for the longest time. Eventually, he gravitated towards the idea of starting a business on something that he’s really passionate about– wine, and travelling to lots of different places trying to learn more about it.
Aside from giving us some expert advice about wine, in this episode, Kris also talks about how he transitioned from serving in the military for 10 years to being a full-time entrepreneur. So if you’re someone who’s also planning to make that transition soon, keep on listening to Kris’ tips on what helped him to finally find his true niche and success.
[05:30 – 19:33] Getting into the Wine business
When Kris first learned how passionate he feels about wine, he did not think of turning it into a business right away. What made him realize that he could actually make a successful business out of it is when he felt he’s found that sweet spot of wine having the right product market fit, of it being something that he’s really on fire about, and lastly, of it being something he can actually invest in. And because he’s already seen the bread crumbs of the path that he’s supposed to be on, Kris felt that pursuing this business is truly going to work out for him for the long term.
Even though Kris (and his mother too) has always known that he wants to be a part of the military since he was a little kid, he knew that entrepreneurship is what lives him up, what gives him that balance, and what gives him a source of fulfillment. For Kris, it is entrepreneurship that truly fills him up from both a business and a creative perspective. And because Kris had to start his wine club during Covid, he also shares with us how social distancing amid the pandemic is what actually inspired him to start this business.
[19:34 – 32:09] The Strategic Mindset
Because Kris left the military and had to start a new business during Covid, he shares with us his ideas about the total mindset shifts that he had to make. For him, it really all comes down to two different aspects. First is being intentional with your time. Kris shares that he found that having that ability to focus on just what’s most important at that moment has been one of the best things he was able to do and which contributes significantly to his positive attitude and mindset.
Second is setting the intention to plan strategically. For Kris, you’ve got to be fully present when you’re having different conversations and engagements with other people. You also have to set aside the time to think about the future and your long term goals, and think about how things you’re doing right now are adding up to your long term strategy.
To develop and cultivate a strategic mindset, Kris shares that it is important that we establish a calm state of mind and attitude in every situation and to have a system to organize our thoughts.
Lastly, he shares with us the back story of how his wine club came to be. It all actually started out when he started on creating content for some wine brands last year. However, when Covid came, he saw social distancing as an opportunity to build an online community, complete with virtual happy hours and a virtual wine tasting event every Friday. He personally selects the wine he includes in the package that gets delivered straight to the door of the clubs members and by doing this, also gives a chance to the wine brands to tell their story. To know more about Kris’ wine club, check out his website in the links below.
[32:10 – 37:32] The FOCUS FIVE Segment
The FOCUS FIVE are five questions I ask every guest on my show. Keep on listening to find out what book Kris gifts most often; who would he talk to if he can get an hour of any person living or dead, from the past or the present, and why; that one thing he believes but most people will disagree with; his morning routine; and lastly, where are the best places we can connect with him online. (See the links below for Kris’ social media links!)
“Everything has an expiration. Not just your life, but the things you do in life have expirations.” – Kris Levy
“You can’t place all of your worth, all of your fulfillment, all of your success into that one thing and then ride that thing for the rest of your life. You can look back at it and recognize the things that it gave you, and appreciate and be grateful for all the opportunities that you had. But there’s a point that comes in where you wonder what is the next thing? What is the next mountain? And that way you can find that fulfillment and that happiness as much as you got from that last career and the next career and the next mountain that you’re climbing.” – Kris Levy
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