Today I had the pleasure of speaking with the founder of The Emovation Project, Danny Hadas. He is also a best-selling business author, speaker, consultant and advisor for some of the world’s most iconic brands on delivering a great customer experience.
Before he was 30, Danny was leading $10 million experience transformation projects and has impacted millions of people across 500+ companies worldwide. This includes Disney, BMW, and AT&T. As the founder of The Emovation Project, Danny teaches business leaders how to inspire, connect, and empower their teams to drive bottom-line results.
[00:01 – 08:59] Opening Segment
Before Danny was founder of the Emovation Project and before he got into consulting, he was first a college student who dreamed about working for the CIA. Unfortunately, he never heard back from them after submitting his application so he had to explore another career option. Eventually, he got a job in consulting which also inspired his business later on.
Danny was working for a consulting firm when he first thought about founding Emovation. Emovation’s main goal is for businesses to deliver a great customer experience by first taking care of the people that will give the customer that experience—the brand/company’s employees.
[09:00 – 18:44] Innovation powered by emotions
Danny was working on a $15M solely for a brand’s customer experience transformation when he heard one of its employees refuse to do what is being asked of him. Why? The employee explains that he is being asked to treat people well, but the company isn’t treating him half as well. It is because of this story that Danny emphasizes the importance of making the people who are working with you feel how you want your customers to feel. If you do this, their performance will surely follow.
In addition, Danny shares an interesting way of shifting our focus from the experiences we have to the experiences we deliver. He shares this advice that we can apply both in our businesses and our personal lives: The experience that you deliver is almost always equivalent to the experience that you are going to have.
[18:45- 27:55] The role and importance of emotions in a team work
In this part, Danny talks about the importance of emotional awareness in team work, citing my experience being part of an Olympic rowing team as an example. Because our feelings of being part of a herd, of being valued, of being appreciated then were not enough, it got reflected to our team’s performance. This resulted to us finishing 4th even if a medal was well within our reach.
Danny also shares some advice on how to bring unity by appreciating how other people felt and how to reinforce support and empowerment to the team.
[27:56- 39:30] Leadership and employee engagement
In Gary Keller’s Think Like a CEO podcast, he talks about a study about how in most organizations, there will always be a top 30%. These are the people who are very effective in helping move the mission of the business forward. Second, there’s the people in the middle who are “neutral people.” Lastly, there are those people at the bottom who are actively trying to disempower the organization and others who are part of it. Now that we’ve heard about Danny’s X and Y axis way of looking at people’s experiences, we can probably better explain why these people at the bottom exist.
For our major takeaways for this episode, Danny shares with us advice on
-Building a winning culture in an organization
-How to start engaging with your employees if you’re the leader and you did not previously have these types of conversations with them before, and
-Making that shift from focusing on the y axis (the experiences you have) to the x axis (the experiences you deliver).
In the end, all you have to do to start is start asking for feedback. Have the courage to communicate openly with the people you serve.
[39:31 – 45:12] The FOCUS FIVE Segment
The FOCUS FIVE are five questions I ask every guest on my show. Keep on listening to find out what book Danny gifts most often; who would he talk to if he can get an hour of any person living or dead and why; that one thing he believes but most people will disagree with; his morning routine; and lastly, where are the best places we can connect with him online. (See the links below for Danny’s social media links!)
“People’s feelings prohibit them from performing, the way they wanted to perform.” – Danny Hadas
“If you want to build a high performance culture, you’ve got to know how the people in your organization are feeling.” – Danny Hadas
“The moment someone has the courage to be straight up and authentic with someone else, it’s the moment they can actually open up the conversation to something that can move the situation forward.”- Danny Hadas
Resources mentioned in the episode:
- The Recruit
- Emovation Project
- Think Like A CEO with Gary Keller & Jay Papasan
- How to win friends and influence people by Dale Carnegie
- Schedule a call with Hans
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A few last words
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